or more to the point … do businesses need a web site at all?
Brandstreaming describes business use of “lifestreaming” and social media web services to distribute content, create brand experiences, and foster brand interaction to cultivate customer relationships . Looks like your web site, web destination, or web silo of any type is losing effectiveness, as web site visits dive in favour of experiencing your brand through any number of aggregated streamed experiences and interactions.
Over 53% of online content is consumed “off-site”
By “off-site” I’m referring to no-where-near the publisher web sites - the now clearly dated silo you attempt to draw visitors to in order to accomplish your branding objectives. In my previous post I asked if building your own web site was neccessary, pointing to social media destinations (such as Facebook Pages) which provide ready made web presence capabilities.
Now I’m finding out - odds are traffic is on the decline to any discrete destination on the web. Yep, the isolated silo where you’ve plastered your brand.
Customers and the social networking communities they inhabit are already online in big numbers and trending strongly up. You can be sure they are not hanging out at your business web site!
Actually Facebook Pages is sounding better all the time. At least it bundles integrated social networking functionality into your web presence, and your silo is at the epicenter of the action! The rest is brand honesty, motivations, and social media strategy.
