Do you need to build your own business web site anymore?
When will businesses decide, why build a web site, lets just use Facebook Pages (or alternative)?
I’m wondering, with such excellent ready made online self expression vehicles (the top tier social networking sites). Do we need to build our own business web sites anymore?
Why not just use Facebook, and/or LinkedIn, and/or mySpace, and/or WetPaint, and/or Ning, and/or insert_appropriate_social_network…? Depending on who you are aiming your web presence at.
This is more than feasible when talking about the introductory “Hi and welcome. We are …, we do …, you will love us because …” component of all web sites. No matter how far we think we’ve come (nigh on post-web 2.0!?), let’s face it, every web site has a large and important “getting to know you” aspect to it - the brochureware. The sophisticated smarts provided by social networking sites arguably help you do this better, with more personality, and (this is positive) more revealed about you and your business.
What about other web site functionality typically required, like e-commerce, customer portals, and any web based applications unique to your business’s online presence? We can stay on theme here as well. Link from your presence to any number of web services to get the job done. Use Facebook Connect, or Google Friend Connect to keep it easy, secure, and feeling integrated.
We need a better way of describing what used to be called a web site. Strictly speaking you’ve now got an online “presence” / “address” / “new name needed please!”. It is not a “site” anymore.
