The Cloud is amorphous, so is your brand.
About Google+.
My Malcolm Gladwell is pretty light-on, so I’m not calling any tipping point.
Add Google+ brand pages, and it is one more significant step towards your business Internet presence having the amorphous ubiquitous attributes of the web itself. If your brand pops up everywhere on increasingly numerous media platforms, with the cohesion enabling +1’s, Like’s, re-tweets, and reblogs, then somebody insert compelling thoughtful analysis here! Because I’m still watching.
Seriously, the hard part is the “popping up” - getting traction and brand visibility. With such a level playing field where anyone can potentially create brand visibility there are no excuses. There are only those who execute well in their creative leverage of all these media platform’s, and those who don’t.
